Wrigley Ads: “Tell ’em quick and tell ’em often.” William Wrigley Jr.

Wrigley factory Then and Now

Manitoba Free Press, June 21, 1910

Globe, October 11, 1910

Globe, July 21, 1913

Toronto Star, July 25, 1912

Globe, Aug. 19, 1912

Ottawa Citizen, Aug. 13, 1913

Globe, Dec. 15, 1913

Globe, Dec. 22, 1913

Toronto Star, Jan. 12, 1914

Toronto Star, Feb. 16, 1914

Toronto Star, July 23, 1914

Globe, Aug. 27, 1914

Toronto Star, Nov. 23, 1914: Double Mint is introduced.

Toronto Star, January 18, 1915 The Wrigley Sprites

Toronto Star, January 25, 1915 The Spearmen replaced the Sprites in 1915

Toronto Star, Feb. 15, 1915

Toronto Star, September 13, 1915 Canada’s First Contingent had tasted its first large scale battles in May and June of 1915. Early on soldiers discovered that gum could be massaged within its sealed wrapping and applied as a wound dressing in battle. It was also chewed to keep awake on sentry duty and passed out to the troops, along with cigarettes, before they “went over the top” from the trenches to attack across No-Man’s Land. The reference to first aid may actually be referring to this use of chewing gum. Those “over there” would have understood the meaning of “Me for the scrambles now” and gum; those at home likely would not.

Toronto Star, September 27, 1915 A note at the bottom refers to “New factory Toronto”. This is the new Wrigley Building on Carlaw Avenue.

Toronto Star, October 12, 1915 Those families without much money valued advertising offers such as the free Mother’s Goose book in this ad. For many it was the only children’s book they had.

the-canadian-courier-vol-xviii-no-24-november-13th-1915

The Canadian Courier, Vol. XVIII, No. 24, Nov. 13, 1915 A little echo of the Hippocratic Oath here.

Globe, Nov. 15, 1915. One of the Spearmen has his hands full with too many wives.

Globe, Nov. 22, 1915

Globe, Jan. 10, 1916

Toronto Star, Jan. 10, 1916 This is probably the view from the newly-opened Wrigley Building on Carlaw Avenue west towards downtown Toronto, Toronto Harbour, and Toronto Island.